2min chapter

The Pulse by Wharton Digital Health cover image

Doug Hirsch, GoodRx, on how a traditional retail experience can be revolutionary

The Pulse by Wharton Digital Health

CHAPTER

Generic Drugs - What's the Good of the X Model?

Godara is a company that sells prescription drugs for cash. It also offers solutions to accompany certain branded drugs, and has recently scaled the telehealth business. Godara says it gets 200 million price points a day from sources including pharmacy benefit managers or insurance companies. godara: "It's much harder than it sounds"

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