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Archive - Kat Thomas & Josh Holley | BPN's Retail Expansion Strategy
The Nick Bare Podcast
What Does Success Look Like in Retail?
E.com's success in retail is different from the data we measure from E.com direct to consumer, he says. "We're just trying to do everything we can to make sure we don't jeopardize the foundation of the business and give ourselves the best probability of success" He adds that not all customers at the retail level already know where an electrolyte product might fit into their life. 'If we can get that product to jump off the shelf at them, they have a great experience'
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