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Ross Simmonds - How To Write Content That Shapes Culture (Content Legends Virtual Series)
The Marketing Millennials
How Do You Like Feel Like a Facebook Group?
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The four E's is rooted in understanding your audience. You need to go into these communities, not thinking first and foremost, how can I extract value? And when someone puts up a post in a Facebook group, I saw someone talking about plumbing. So by saying it that way, you're not selling, but you're educating this person.
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