
Episode 231: Rhett Nelson, Sales Director at Clozd - Using Win Loss to Improve Your Most Important Metric: Your Win Rate.
Sales Leadership Podcast
Analyzing why deals are lost
The guest explains the importance of conducting win-loss analysis to understand why deals are lost and make necessary changes to increase win rates. They emphasize the need for qualitative interviews with buyers to gather insights directly from them. The chapter also explores the limitations of relying solely on CRM data in sales analysis.
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