The Importance of Not Becoming Emotional

The best ad we had running at that time was a stupid picture that the receptionist took in the kitchen, making a shake with an iPhone. And it got like 500,000 whatever it hurts. I think as an agency or somebody that is working with clients per se, I mean, you really just need to constantly reframe it as it's not your money. You're driving their boat and you need to be cognizant of basically everything you're saying is going to be a recommendation.

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