The Rise and Fall of the Digital Business

We started as a bunch of friends taking on projects. Our first team members were people who studied with us. We paid them a pen drive. And honestly, because we didn't come from advertising backgrounds, we didn't even know advertising structures for the longest time. So everything for us was an organic journey where we learned, we built a lot of systems and processes to grow our business. By 2013, we would be doing 14, 20 crore rupees of business. There are still no investors, I don't have an investor structure that you had to answer to.