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62: Avoiding the Validation Trap

The Bootstrapped Founder

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Oni Market Place - The Market Place Platform

The original local food market place didn't go anywhere because our validation approach was pretty not there at all. We believed too much in external validation that we got from funding to e funding, and we completely missed actually validating our customers in the field. That is like what you would have done with e b purchases in the late nineties, but it's not what he wanted to do in two thousand 14 or 15 years ago. It has since pivoted into something else, like a monthly box food box subscription for b to b.

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