How Do You Get People to Subscribe to Your Newsletter?

Andy Hackers: Email is so underrated. I think a lot of people maybe they feel like it's passé or yeah, they feel like, Oh, well, I have so many subscriptions and I'm just going to be bombarding people. So can you talk a little bit about how you started as a newsletter? Andy Hackers: We're really big on email marketing as both an awareness strategy and a sales strategy. If someone wants to stay in touch with your business, they can follow you on social. Like I said, they're only going to see 5% of your updates.