How to Multi Thread Your Sales Calls

The sale has to happen three separate times, right? And we're four times to the person you're speaking to. How can they sell at each of those levels? And it's a different sale and depending on your sales cycle or the length of the call, those four things can happen at the same time. So again, how can you uncover value and multi thread and show at each level speaking to each persona, the value of that product? It's very difficult to do that if you don't know them, right? You get to know them by asking them questions on the meeting, but getting to know them on the front end too,. Where it's doing the research, listening to