S6 E3: What’s going on with Suzuki? Kawasaki Making EVs & Hybrids?
Highside/Lowside - A Motorcycle Podcast
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Suzuki North America
North America sales of motorcycles and ATVs combined for Suzuki amounted to less than 1.5% of their total sales. So I think it's, if you're sitting there looking at it, it's like, why are we gonna invest a ton of money in a stagnant market that's less than one and a half percent of our income? - So I just don't see it happening. You know, that's why they keep selling the same stuff they've already got because why not? And so what we're gonna do is we're gonna reallocate that money into electric vehicles, hybrid vehicles, and maybe they come back and surprise us all with a race bike that is EV powered
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