Boost Sales by 21% By Pricing *Backwards*
Brain Driven Brands
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The Psychology of Pricing: Choosing Your Own Price
This chapter explores a dynamic pricing strategy that allows customers to select their own price from set options, boosting sales significantly. It delves into psychological factors influencing consumer decisions, including social discomfort and perceptions of quality linked to pricing tiers. By examining real-world examples, it highlights how context, presentation, and personal status impact purchasing behavior.
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