In an arab like so much information and social media, et cetera, ing like fake news is a term we're ll so sick of hearing. I feel like people in my generation are almost more inclined to think something is not real, that is real. And i'm glad we are onbidio, but we all have these antenna and we have reality test apparatus, sort of internal. How effective are those reality testing mechanisms? Those go to everything from our visual perception, the purple elephants, to our social perception, to our intellectual perception. So it's really happening.