Embracing Proactive UX: Overcoming Self-Imposed Constraints

Greg Nudelman is a UX thought leader, serial design book author and speaker. With over 32 projects in AI, he's a true veteran in emerging tech-powered user experience design.

In this session, we discuss the evolving landscape of UX design in the era of AI. Greg shares key challenges, principles and how to pick the right tools to deliver great user experiences and become more future-proof. We also delve into how tech teams can pick the right use cases for AI projects, the value of field research and user interviews, and the concept of digital twins, value matrix and more in UX design.

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