
Ep 178: 40% Repeat Purchase Rate (Without Email) and True Meaning of Product Market Fit with James Petrellis from Mighty Munch
DTC Podcast
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Is Your Product Market Fit?
Ata, what was your kibble purchase that you ate uever? You were talkg about, like a silo of kibble atot ever kibble. I think i spent sort of somewhere between 50 to a hundred thousand dollars for this first initial order. Yes. So we started the base ad campaign and let's just let it churned out all these terrible ads. And then we tried supplements as the front end offer, justjust to see ho goes. And it was way better than the food. We gat lot less shipping, ye exactly, right? But i'm yet, yet, dogs are too high in coggity with their palletability.
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