202 - The Most Overlooked Part of Demand Gen | Demand Gen Live S2 x54
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Is Your Email Address Being Consumed?
Marketing has always been responsible for communicating messages to byers. In a traditional funnel, sales was the main filter for stuff. So instead of putting prospects in a meeting when they don't want to be in a meeting and they're not that interested in buying, marketing can do it on its own. If done effectively, this is like running a new form of a demo to your customers all the time. It's just flat out more effective and more more cost efficient to do it. And so i've been trying to help people, specifically leadership, understand this in a different way.
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