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#278: Tim O'Reilly - The Trend Spotter

The Tim Ferriss Show

CHAPTER

The Oracle of Siligan Valley, Thingisis in Ink - Is the Internet Coming?

O'reilley devised a novel marketing strategy. He would turn himself into an activist. Hired the former director of activism from the sierra club and devised a campaign that treated the adoption of the internet like the effort to save the rain forests. Mailed copies of the book to every member of congress, and then went on i mediate tour in new york city,. And he also gave way in copies of the inter net to people who were onus. Net a really kind of pioneered a lotoof influence or marketing techniques. Isi, 19 to ah and younow.

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