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Why Hailey Bieber Won the Celebrity Beauty Lottery

The Business of Fashion Podcast

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Celebrity Influence in Beauty Branding: From Founders to Gen Z Appeal

This chapter examines the strategic roles of brand founders, such as Sydney Sweeney and Hailey Bieber, in their post-acquisition companies. It emphasizes the impact of celebrity endorsements on appealing to younger consumers, particularly Gen Z, through brands like Rhodes and Elf Beauty.

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