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Early Days of Figma and Fast Iteration
This chapter delves into Figma's early struggles and highlights the importance of quickly shipping products to gather feedback. It discusses the value of understanding user needs, fast iteration with examples like FigJam and Figma slides, and the unique challenges of maintaining quality while rapidly developing B2B software.
Dylan Field is the co-founder and CEO of Figma, the collaborative design platform that has revolutionized how product teams work. In my first-ever live podcast, recorded at Figma Config, Dylan and I dig into:
• How intuition and product taste drive Dylan’s decision-making
• The challenge of keeping things simple
• Dylan’s thoughts on the future of product management
• Lessons from Figma’s early days
• How Figma built their initial user base
• Dylan’s journey from intern to CEO of a 1,000+-person company
• The future of design tools and AI
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Brought to you by:
• WorkOS—Modern identity platform for B2B SaaS, free up to 1 million MAUs
• Anvil—The fastest way to build software for documents
• User Testing—Human understanding. Human experiences.
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Find the transcript at: https://www.lennysnewsletter.com/p/dylan-field-live-at-config
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Where to find Dylan Field:
• X: https://x.com/zoink?lang=en
• LinkedIn: https://www.linkedin.com/in/dylanfield/
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Where to find Lenny:
• Newsletter: https://www.lennysnewsletter.com
• X: https://twitter.com/lennysan
• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/
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In this episode, we cover:
(00:00) Introduction
(01:11) Welcoming Dylan Field
(02:36) Highlights and surprises from Config
(06:58) The philosophy of design
(08:01) Raccoon feet and muffin hands
(09:57) Building and refining intuition and product taste
(12:50) How to influence leadership
(16:14) The role of product managers
(21:12) The future of product management
(22:20) The importance of simplicity in design
(26:10) The long road to Figma’s launch
(27:44) Advice for aspiring entrepreneurs
(29:07) Knowing when it’s time to ship
(30:39) Early user acquisition strategies
(35:50) Spotting trends and future innovations
(39:20) Reflections on leadership and growth
(43:16) Lightning round
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Referenced:
• Mihika Kapoor on LinkedIn: https://www.linkedin.com/in/mihikakapoor/
• Rick Rubin on the Creative Act—60 Minutes: https://www.youtube.com/watch?v=sE1teB5bN-w
• Figma pages: https://help.figma.com/hc/en-us/articles/360038511293-Create-and-manage-pages
• Leading through uncertainty: A design-led company—Brian Chesky (Config 2023): https://www.youtube.com/watch?v=Dkfijg7s76o
• An inside look at how Figma builds product | Yuhki Yamashita (CPO of Figma): https://www.lennysnewsletter.com/p/an-inside-look-at-how-figma-builds
• Vision, conviction, and hype: How to build 0 to 1 inside a company | Mihika Kapoor (Product at Figma): https://www.lennysnewsletter.com/p/vision-conviction-hype-mihika-kapoor
• An inside look at Figma’s unique GTM motion | Claire Butler (first GTM hire): https://www.lennysnewsletter.com/p/an-inside-look-at-figmas-unique-bottom
• Zigging vs. zagging: How HubSpot built a $30B company | Dharmesh Shah (co-founder/CTO): https://www.lennysnewsletter.com/p/lessons-from-30-years-of-building
• Nadia Singer on LinkedIn: https://www.linkedin.com/in/nadiasinger/
• Sho Kuwamoto on LinkedIn: https://www.linkedin.com/in/shokuwamoto/
• FigJam: https://www.figma.com/figjam/
• Tim Van Damme on LinkedIn: https://www.linkedin.com/in/tim-van-damme-maxvoltar/
• Coda: https://coda.io/
• Shishir Mehrotra on LinkedIn: https://www.linkedin.com/in/shishirmehrotra/
• Websim: https://websim.ai/
• eToys.com commercial (from Dylan’s childhood acting career): https://www.youtube.com/watch?v=k3Y92aCmmbU
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Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.
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Lenny may be an investor in the companies discussed.
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Listen to the best highlights from the podcasts you love and dive into the full episode