Are You Aware of Assocations When Building Products?

i've noticed a lot from starting to kind of be more involved with academia myself, is the awareness of associations. It's also something that you probably notice when you're reading different books its almost as if you were making different researches, or different authors have a conversation together. So i do find it fascinating, i agree, yes. And then you kin of become part of that whole web of knowledge, because you take the ideas and then you implement them in your product yourself,. With your own little twist on it.