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Mini-Stories : Volume 13

99% Invisible

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The Legacy of the Jazz Cup

This chapter explores the vibrant aesthetic of the late 80s and early 90s, focusing on the iconic Jazz Cup design and its mysterious creator. It details the designer's journey from a budding artist to a pivotal figure at Sweetheart Cup Company, where her bold zigzag patterns rejuvenated the brand. Additionally, the narrative touches on issues of artistic ownership and the enduring cultural impact of her work amidst claims from other designers.

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