2min chapter

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Breaking Through Blocks To Unleash Creative Flow

Flow Radio

CHAPTER

The Importance of Layering in Copywriting

"I love that you said that. One of the things I talked so much about in copywriting is identifying the A to B," she says. "If you're not clear on what it is that your product or service does and how it can help the people reading it, then it really does feel like you're just sort of grasping at all these sort of random benefits."

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