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Jason Panzer - President of HexClad

Ecom Gold

00:00

The Importance of TV in Customer Acquisition

Danny Cevallos: I just want to push into what you were speaking about with customer acquisition. A lot of the listeners are still primarily Facebook or Mitter in their acquisition. And I imagine the same is true for you, but you've also pushed into television, which is a super interesting one. Can you just give us some insights into one, the effectiveness of TV for you? and then maybe how you're running that attribution,. understanding the attribution and finally the creative, you know, what controls you have.

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