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Is Taco Bell Trying to Compete on the Same Turf as Chipotle?
Taco Bell is trying to be the edger, hipper brand and maybe steer a tiny bit out of fast food into a more upscale experience where you might have a margarita with your Dorito Taco wrap. But I'm not sure how much they're still seen as destination sit down dining. It seems like there's no limit when it comes to the speed of our fast food. Is that a tipping point for a lot of customers? Heather, what do you think?