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Marshall McLuhan discusses a wide range of philosophical topics

Studs Terkel Archive Podcast

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The Art of the Organization Man

The artist who works, it was Edgar Allan Poe who startled the world with the theory that the artist should work starting from the effect he wants to have. He shouldn't just make something, he should first decide on the effect he want to have, then make something that will have that effect and no other effect. This is the mass production technique of any product. If you want to mass produce these mics or this class, that's how you do it. You start first with the glass. Then you go back through all the steps that would be necessary to implement it and to produce it automatically. But artists work this way. The great discovery of the 19th century was the discovery of

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