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14min chapter
Steven Bartlett’s Exact Framework To Get +35 Million Downloads A Month (#155)
Marketing Against The Grain
The Power of Simple and Brandable Frameworks
In this chapter, they discuss the importance of having a simple and brandable framework when telling a story. They emphasize the need for clear and concise frameworks that can be easily remembered and branded. They also talk about the effectiveness of bringing the framework to life by telling stories through the eyes of famous personalities, which makes the concepts more tangible and relatable.
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