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Are you ready to discover the untapped potential of cognitive understanding in design and technology? Join us in this episode of This Anthro Life as we explore the transformative impact of incorporating cognitive understanding and data alongside behavioral data into the creation of engaging experiences. Our guest, Joe Schaeppi, a leading expert in human insight and cognitive understanding, will guide us through the fascinating world of regenerative experiences, sustainable design, and the power of the flow state.

In this thought-provoking conversation, we dive into the evolution of systems and technology, the psychology behind gaming, and how cognitive understanding can shape the future of design and technology. Here are some key takeaways you can expect from this episode:

• Understand the concept of regenerative experiences and how they create sustainable and impactful user engagement.
• Discover the potential of cognitive understanding in designing experiences that resonate with audience groups.
• Learn how the combination of psychological assessment and adaptive psychological assessments can empower creators to build experiences that connect deeply with their audience.
• Explore the power of the flow state and how it can unlock creativity, problem-solving, and motivation in individuals.

Our guest, Joe Schaeppi, is a trailblazer in the field of human insight and cognitive understanding. With a background in human factors psychology and anthropology, Joe has dedicated his career to designing experiences that promote mindfulness, self-knowledge, and meaningful connections. Joe is an entrepreneur and leader in the gaming and psychology fields. He co-founded and is CEO of Solsten, a company that integrates psychology and AI to realize the full potential of games. Solsten is pioneering the use of psychology-based AI in games. In addition to leading Solsten, Joe serves as a startup advisor, lending his expertise to help other emerging companies. He has a background as a practicing clinical counselor who specialized in adventure therapy and neuropsychology. He has held several leadership roles in gaming and tech companies including head of UX at Big Fish Games, UX director at MRM // McCann, and co-founder of the startup Epicstoke. His expertise in cognitive behavioral psychology and understanding the whole person makes him the perfect guide for this enlightening conversation.

• Key Topics of this Podcast:
• 00:04:05 - Importance of designing human-centric experiences.
• 00:04:48 - Understanding audience for better experiences.
• 00:12:41 - Design digital experiences for collective consciousness.
• 00:18:02 - Community-scale can dilute meaning.
• 00:22:24 - Gaming is for everyone.
• 00:28:05 - New form of capitalism emerging.
• 00:33:02 - The value of self-awareness.
• 00:38:42 - AI can enhance artistic creativity.
• 00:42:00 - AI can revolutionize music creation.
• 00:50:31 - Behavioral data inform personalized experiences.
• 00:55:38 - Consumers crave immersive narrative experiences.
• 01:04:02 - Context matters in design.
• 01:05:07 - The danger of separating cognition.
• 01:10:13 - AI and machine learning are here to stay.
• 01:15:37 - Cognition is the key to rational behavior.
• 01:20:09 - Biopsychosocial approach in design.
• 01:26:34 - The importance of holistic experience design.
• 01:30:23 - Understanding and harnessing the flow state.
• 01:35:36 - Harnessing technology for human flourishing.
• 01:39:32 - Design can shape the future.

This Anthro Life is a podcast that delves into the human experience through the lens of anthropology. Hosted by Adam Gamwell, each episode explores different aspects of life, culture, and society, offering unique insights and fresh perspectives. Don't miss this enlightening discussion with Joe Schaeppi on unleashing the power of cognitive understanding in design and technology.


Connect with Joe Schaeppi:

• Twitter: https://twitter.com/joeschaeppi?s=20
• Instagram: https://www.instagram.com/joeschaeppi/?hl=en
• Linkedin: https://www.linkedin.com/in/schaeppi/
• Website: https://www.solsten.io/

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