The Behavioral Observations Podcast with Matt Cicoria cover image

Myths and Misconceptions About Verbal Behavior: Session 224 with Andy Bondy

The Behavioral Observations Podcast with Matt Cicoria

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The Myths and Misconceptions of Selection Based Communication Strategies

The book was written in 1957. He wrote hearts over almost a 10 year period teaching at Harvard. Part of my approach has been, let's go back to the basic issues related to logic. Some things are opposite, right? Up, down, in, out. Those are opposite. What about red and blue? They're not opposite. They're different. Getting an A in a test is better than getting a B. So that's not opposite. And it's a little more than different because it's actually a value attached to it.

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