#25 - Marketing Engagement & Ads in The Metaverse, Responsible Usage & The Chinese Metaverse w/ Alvin Wang Graylin from HTC
Metavertising // Metaverse Marketing
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VR Ads Are Superior to Videos on All Core Metrics
VR ads are superior to video on all core metrics. VR ads can increase effectiveness from two to seven times and retention by three times. The click rates have gone from 5-10 percent when they first came out to 0.-1 percent now. We need to be aware of is that we need to be very transparent with these ads versus a real person inside an entity because you're really trying to block that out right so that kind of advertising is going to be significantly more effective in the future.
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Transcript
