Ecommerce Playbook: Numbers, Struggles & Growth cover image

Why a Good Strategy Beats Operational Excellence

Ecommerce Playbook: Numbers, Struggles & Growth

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The Importance of Strategic Direction

There's almost nothing new under the sun, especially with what we're trying to do is business builders. And so there's a lot of wisdom to be gleaned and that formulates better strategic thinking about how to do what you're tried to do. I think your analogy about the scaffolding makes a lot of sense. Like if you're testing and sort of running or trying things, but there's this scaffolding is rickety or whatever, then you're just going to collapse anyway. So it just like doesn't matter ultimately.

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