3min chapter

Wild Hearts cover image

Earn The Right To Exist (Pt.2) with Tim Doyle & Nick Crocker

Wild Hearts

CHAPTER

How Has the World of Marketing Changed in Light of COVID?

The desire for digital marketing talent has gone through the roof and the cost of digital media have gone through the sky. The losers in that sense are like it's really really hard to start a small digital business now, he says. Facebook and Google's great achievement of the last five years was making digital advertising so easy but they've largely been broken by cookie-based tracking which means attribution is more guesswork than ever before. "I can see why a lot of my kind of like friends and contemporaries in the space are struggling because it'sreally hard to to work out what's going on"

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