3min chapter

Motivation with Brendon Burchard cover image

Persuasion Mastery

Motivation with Brendon Burchard

CHAPTER

How to Persuade People to Buy From You

If you don't know why people should listen to you buy from you, invest in you specifically, vis-a-vis who else, you're not even in the game yet. Without these things, there is zero strategy. It's just bumbling by and being of good luck. I literally meditate on all of these things before I ever begin a conversation. There's no way I would ever think of a serious persuasion situation without thinking through all of this first.

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