You don't have to be in the government to be powerful. You can just be super rich, or have a platform like gugl and decide what gets upranked in people's search results for a certain idea,. And it's tremendous to me, if youa take goat accord and you can crush an esoutlet and destroy it, you have some power. Right? It is true, and that's something that we have a lot of research on. Now, they really have sucked up the margins of the publishing industry.