S03.EP11 - Debunking Branding BS with Austin Franke
JUST Branding
00:00
The Big Alternative to Loyalty
The main alternative to im trying to attract customers th that have the to be loyal. Ora reaching customers that are already loyal to your brandon and expecting them to tell everyone about it, and then you grow to people that are less loyal. It's a distinctive design and its relevant associations,. or category intry points, to puti in different terms. And these cues that they want to be at are called category and tu points. There's been lots of studies on how brands can grow with this kind of customer journey.
Transcript
Play full episode
