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447: Better product portfolio management – with Gareth Bradley

Product Mastery Now for Product Managers, Leaders, and Innovators

CHAPTER

How to Fund Innovation in Your Portfolio

Organizations that win at this game are the ones who think about the end in mind, and predominantly that's around funding. How do we fund innovation in our put in and around our portfolios? How do we get it there? Organizing activity into maybe those three buckets, the incremental and disruptive breakthrough, great. Second ones might be where there is a bit more skin in the game required, so you're in that kind of breakthrough and then obviously you've got disruptive. In the latter two that are breakthrough and disruptive, I feel quite strongly that there's a middle space before the portfolio. This incubation area can actually be where that pre-funding is thought about, the resource that it

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