Bourbon has been popular for as long as i've been of legal drinking age. In the late seventies, Scottish distillers started pushing single malt scotch on to american consumers. The idea behind it wasis that if we could get people to try at once, they'll want to buy it again. And it worked. To day, burbon is bigger than it's ever been with prohibition style bars that have opened all over the country.
When it comes to Kentucky bourbon, Pappy Van Winkle is among the most exclusive. You can’t get it unless you’re exceptionally lucky, exceptionally wealthy, or willing to break the law. The Pappy frenzy has the police, bartenders, and even the Van Winkle family themselves wringing their hands.
According to the Distilled Spirits Council of the United States, sales of the most expensive American whiskeys have basically doubled since 2016, when we first looked into Pappy Van Winkle. We decided to find out what's happening now.
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