Storytelling and financial reality both matter

Buying Canadian has been top of mind this year — but some people are warning that it might not survive the holiday season. With the cost of living crisis and holiday expenses, some research suggests people do want to buy Canadian — but don't always follow through with their wallet. We speak with a couple local business owners about how impactful the Buy Canada movement has been on their companies, and with an expert to unpack what the gap is between what Canadians want to buy, and what they actually do buy.