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Get in loser, we're selling tupperware! (with Sophie Dickinson)

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The Pervasive Digital Personal Branding of Girl Bosses

The pervasive digital personal branding of girl bossism is also related to how MLMs recruit with aspirational smoke and mirrors. In the 1960s, the beauty MLM Mary Kay began its long standing tradition of rewarding top sales women with pink catalax as a sign of success. Today every popular MLM influencer feed is like this pink catalac rhetoric on steroids. There's this pressure to do it all, like you can have it all. And if you can't do itall, then you're bringing down the feminist cause or you're just simply a bad mother. This is why so many women joined Lula Row, an MLM company that offers young mothers the soothing promise

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