Becoming expert advisors, finding pain, and creating urgency with Ryan Heaphy
Outbound Squad
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The Curse of Knowledge
The fear of loss and risk inversion is so much more of a powerful motivator on human behavior than a promise of gains. If you have something you're trying to solve for somebody wo's busy, get just to start solving. You know, if theyare too busy to talk to you, they will hang up the you know. I mean, it's an opportunity to get shut down before you even get started.
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