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88 - My Approach To Producing 10-15 Pieces Of High-Quality Content Daily (Justin Welsh, Founder of Justin Welsh Media)

Building With Buyers

CHAPTER

Is There a Pillar Content Strategy?

I think I fall into the bucket of not actually studying enough, analyzing enough of what worked versus what didn't work. What I do is I generally write the same piece of content and I tailor it for each platform. With my newsletter, I may use like tweets in LinkedIn posts that have done really well as inspiration. And so I'll repurpose that onto Twitter. Very rarely do I sit down at my screen, look at a blank piece of paper and write content from scratch. It's just, I want to move faster now.

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