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Social Media and the Internet
I think one of the things you said there kind of click for me was, we're just monotizing attention in a complete different way. Where it used to be t v and radio in print, then is become social media and the internet. The percentage of the upside goes to two companies, pretty much an three, if you include appleond iphones. And now, you know, the same attention is just being diverted elsewhere. I mean, maybe every generation has one or two, but this is our, this is our one.