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5min chapter
2024 Ripple Rewind (Part 1)
Knowledge at Wharton
The Geostrategic Shift and the Evolution of Athletic Endorsements
This chapter emphasizes the importance of comprehensive geostrategy for companies, particularly in light of disruptions such as COVID-19. It also explores the influences on long-term interest rates, the changing role of bonds during inflation, and the impact of new NIL rights on athletic endorsements in collegiate sports.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode