The Full Ratchet (TFR): Venture Capital and Startup Investing Demystified cover image

356. Why Most CRO Hires Don't Work, Lessons from Scaling World Class PLG Companies, and the Case for Founder-Led Sales (Victoria Treyger)

The Full Ratchet (TFR): Venture Capital and Startup Investing Demystified

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Are There Any Other Complications When You Layer in Your Sales Led Motion?

When the enterprise sales start to get layered in, does that induce any other complexities from just a organizational standpoint and the way teams are either managed or structured? I have found that it is best when companies are very strong at content and community. The other one is that customer success and account management, those functions are super critical in appeal g motion.

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