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156: Building scalable vertical social communities

Zero to Infinity

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How to Start a Monetization Experiment?

The product itself grew quite a lot in terms of the number of things that were there in the product right so what happened is that maintaining that core being able to maintain not just build that more also became very very important for us. I think before monetization you have to think of user journey and when you can, if your monetization complements it then it's the right time to monetize per se. If it doesn't then it's ugly now but for us we are still very early into our monetization usage at this stage. We said they asked for something and we said let's just see if we can offer it yeah without breaking the user love and trust  to see whether

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