I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io
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Funny marketing is memorable, but it’s also not easy. What if there’s a framework to help you use humor in your marketing?
My guest today will teach you how to be funny with your copy and increase conversions.
Lianna Patch is an expert conversion copywriter and Copy Director at SNAP Copy.
In this episode, you’ll learn how, where, and when to use humor in your copy, how to find jokes that resonate with your audience, and how to convince clients to take risks and get funny.
Topics covered:
- Is there any industry that’s too serious for humor?
- How to convince your clients to use humor
- How to research your customer’s sense of humor?
- How to make sure that the humor isn’t “off-brand”
- How to create a joke from customer reviews
- The improv’ frameworks you can use to produce humor on your copy
- How to codify humor in your company
- How to use humor in “high-tension” moment in the customer journey
- Why humor can increase trust
- What Lianna thinks marketers should learn in 5, 10, 50 years
Resources mentioned:
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→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
Finally...
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io
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