Evolving Sponsorship Trends in the Golf Industry

The chapter explores the changing landscape of sponsorship in golf, moving from traditional hospitality-focused deals to media rights and global advertising products. It discusses the challenges of product ownership within the industry and the importance of aligning decisions with the goal of revenue generation for players. The conversation also delves into the financial dynamics of sponsorships, including anecdotes about major deals and the evolving relationships between CEOs, players, and tours.