You recently, you and your team put together a matrix of sort of as keto and sort of low carb has exploded over the last few years. You were trying to show that there's a lot of foods that are out there that even though they might be marketed as a low carb, that those things are actually very low satiety based on the matrix. And we reach for these foods thinking that they could be a regular part of our of our life, but they could be driving a lot more overeating for many people.

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