I was at the London wine trade fair tasting some miserable joyless so muscadades or something like that. And this rough hairy, frankly malodorous, Aussie sidled up and he said hey what do you blatch like to drink? I must have been almost to get rid of him. He asked if we'd like our whites to our taste of peaches and our reds to taste of black currency and we'd sort of like them to cost about three pounds 99. That in its simplest form puts the wine drinker and their pleasure before everything else. The new world approach is: We're going to make you something you like to drink and we're going to label

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