
Growing Alibaba into the World's Largest Online Commerce Company with 1 BN Customers: Alibaba Group President Michael Evans (#82)
3 Takeaways
00:00
Aiming at Lower Income Chinese Consumers, Can You Talk More About That?
The issue is that you're dealing with a consumer that has less disposablinko. So there's a much greater focus on what assortment is appropriate. And then how do we deal with the issues of fulfilment and logistics? How do we actually get those products to those people? This then results in programs like community group by where we figure out what large groups of people want to buy, and we in balk and then deliver to a common locations. That reduces the cost of logistics thit allows the savings to be passed on to the consumer, and the consumer gets what they need, and the merchants are happy as well. The product assortment is, the needs are very different. Some people
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