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Weapons of Influence #6: Scarcity (Ep. 199)

The Inforium

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Functionality vs Status

A lot of times, i think skilled salespeople understand that there's this whole division between functionality and status. A lot of these things are very function based. I wanted a car that was powerful because i enjoy having a car that has some kick to it. And maybe intelligent marketers actually are very aware that when you mix a little bit of functionality with status, it's a much easier pill to swallow.

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