This chapter explores the rise of small networks advocating for alternative media and the challenges of discerning truth in an era dominated by misinformation and advanced technology. It highlights the significance of 'skin in the game' and the impact of cultural fragmentation on individuals’ beliefs, leading to potential societal divides. The discussion also underscores the consequences of deepfakes and propaganda in shaping public perception and the need for critical thinking to reclaim control over personal narratives.

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